National Football League and EA Join Forces on largest esports event in madden NFL franchise history
Watch Ultimate Madden Bowl Esports Final on NFL Twitter handle with Derwin James Jr., Marquise «Hollywood» Brown, and NFL analyst Marcus Spears in a first-ever athlete special broadcast to crown a world champion
NEW YORK & REDWOOD CITY, Calif. – February 8 – The National Football League and Electronic Arts Inc. (NASDAQ: EA) continue to showcase the entertainment power of esports with the EA SPORTS™ Ultimate Madden Bowl Final tonight at 7 pm ET. This is the dramatic close to the 2022 Madden Championship Series and the biggest Madden NFL esports event in franchise history with record media distribution for the competition. For the first time, fans can also watch through the eyes of football greats as Chargers’ Derwin James Jr., Ravens’ Marquise «Hollywood» Brown, and ESPN NFL analyst Marcus Spears headline a special exclusive broadcast on @NFL Twitter, as well as the free ad-supported NFL Channel available on VIZIO WatchFree+, Tubi+, Peacock and Pluto TV. The premiere of the Ultimate Madden Bowl Halftime Show features Madden NFL 22 soundtrack artist and Multiplatinum musician Moneybagg Yo, along with special guest Blocboy JB, as they elevate the esports event.
«The Ultimate Madden Bowl athlete broadcast provides a first-ever opportunity to bring a Madden NFL esports storyline to the NFL fan in a way told by some of their favorite NFL players and Legends,» said Joe Ruggiero, Senior Vice President of Consumer Products at the NFL. «Working with EA provides the opportunity to connect with the next generation of fans who have consistently shown a desire to engage in interactive, digital experiences. Tonight’s Ultimate Madden Bowl athlete cast is the perfect example of an authentic way we are customizing esports content with the NFL fan in mind.»
«I’ve played Madden all my life and have always been a fan of their legendary soundtracks,» said Moneybagg Yo. «Now, to have the opportunity to perform in the first-ever Ultimate Madden Bowl Halftime Show is a full-circle moment for me, and I’m grateful for the platform.»
«Competition and entertainment are at the root of EA’s long-term belief in the power of esports,» said Anthony Stevenson, Senior Vice President of Strategic Growth Brand for EA. «It’s amazing to celebrate our Madden NFL Championship Series finale with such incredible partners, talent, and distribution.»
Live from the Madden NFL Championship Series state-of-the-art virtual set, tonight’s Ultimate Madden Bowl Final broadcast pits 7th ranked Wesley vs. top-seeded Henry with a $1 million prize purse majority share on the line. NFL Hall of Famer Tony Gonzalez voices the show open, comprising the role he served throughout the Ultimate Madden Bowl competition.
Madden NFL 22 is developed in Orlando and Madrid by EA Tiburon and is available worldwide for Sony PlayStation®4, Sony PlayStation®5, Microsoft Xbox One, Microsoft Xbox Series X|S, PC via Origin™ and Steam®, and Google Stadia™. For Madden NFL 22 assets, visit: EAPressPortal.com and follow @eamaddennfl on Twitter, Facebook, and Instagram for the latest updates.
For more esports information please visit the Madden NFL 22 Championship Series website and follow @MaddenLeagueOps on Twitter for the latest updates.
