JLo Beauty Launches at Macy’s with Jennifer’s Ageless Beauty Secrets

NEW YORK–(BUSINESS WIRE)– Today, Macy’s launches JLo Beauty with the brand’s assortment of skincare, beauty and bodycare products, inspiring all women to be their everyday superstar. JLo Beauty products feature luxurious, high-performing formulas with immediately visible and long-lasting results with prices ranging from $15 to $105. The full assortment including fan favorites like That JLo Glow Serum, Firm + Flaunt Targeted Booty Balm and more are available to shop on macys.com, Macy’s mobile app and at select Macy’s stores nationwide.

“We are excited to launch JLo Beauty at Macy’s and bring Jennifer Lopez’s luxurious but accessible skincare to our customers. Jennifer is an icon and her brand continues to empower women to celebrate the skin they’re in, no matter their age,” said Nicolette Bosco, VP of Beauty at Macy’s. “Adding Jennifer’s range of products for glowing skin strengthens our assortment in these categories and gives customers more ways to own their style.”

“I’m so excited that JLo Beauty will be available at Macy’s,» said Jennifer Lopez, Founder of JLo Beauty. “JLo Beauty empowers women with transformative, clinically proven formulas that deliver an inner and outer glow at any age. Macy’s – with its wide and diverse reach – is an ideal partner for us in our quest to bring more people our high-performance skincare and body products, proving beauty has no expiration date.”

Macy’s empowers customers to Own Your Style,celebrating individuality and personal style through a curated assortment of the best brands and latest trends. Over the past few years, Macy’s iconic beauty business has been dominated by fragrance, cosmetics and skincare. By listening to market trends, Macy’s continues to expand their assortment in direct response to their customers’ needs. The company has also made a formal commitment to cleaner and conscious beauty standards.

JLo Beauty takes a fresh, modern and sexy approach to beauty, inspired by the beauty secrets of multihyphenate Jennifer Lopez. As a brand committed to delivering confidence and undimmable beauty that only gets better with age, JLo Beauty is grounded in science and backed by years of research and product development. The “JLo Glow” has become a hallmark in beauty and culture and is delivered through the brand’s performance driven products.

JLo Beauty is available to shop at Macy’s stores nationwide, online at macys.com and Macy’s mobile app.