New Secret Whole Body Deodorant Delivers 72-Hr Protection
Secret partners with ThirdLove to bring women 24/7 comfort and whole body freshness
CINCINNATI–(BUSINESS WIRE).- New Secret Whole Body Deodorant Delivers 72-Hr Protection .- Introducing the innovative Secret Whole Body Deodorant collection of aluminum free deodorants designed to be used beyond the pits to tackle underboob, private, and even foot odor. Secret Whole Body Deodorant delivers 72-hour clinically proven odor protection in three different forms: a smooth gliding stick, a water-based cream, and a nitrogen powered spray. The collection is gentle on skin, goes on clear, and features expertly crafted fragrances.
New Secret Whole Body Deodorant Delivers 72-Hour Odor Protection From Pits to Privates
Research conducted by Secret reveals that women often face unspoken concerns about whole body odor. To address this, women resort to taking multiple showers a day, layering clothes, applying powder, using sprays or perfumes and often avoid being close to others. The fear of odor breakthroughs is an extra source of stress in women’s daily lives.
As a part of the launch, Secret is teaming up with ThirdLove to provide women with 24/7 comfort and freshness. ThirdLove is known for its inclusive sizing and has gained notoriety for its celebration of every woman’s body, creating styles that embrace and support all shapes and sizes. ThirdLove customers trust the brand with their most intimate moments (and parts), making this a perfect partnership for Secret Whole Body Deodorant. Starting February 21, all purchases made on ThirdLove.com will come with a free full size Secret Whole Body Deodorant product, while supplies last.
“Our styles are designed to help women look and feel their best, and Secret’s latest innovation is a natural fit for our mission,”said Heidi Zak, Co-Founder and CEO, ThirdLove.“We’re a brand that obsesses over the details. And Secret shares our vision of empowering women by designing products for their unique needs.”
Recommended by four out of five gynecologists and dermatologists, Secret Whole Body Deodorant is made with superior skincare ingredients and is free of aluminum, baking soda, dyes, phthalates, and parabens for 24/7 freshness with daily use. The full collection includes:
- Aluminum Free Whole Body Deodorant Stick: Ideal for use under the breasts or where thighs rub together. Made with shea butter and coconut oil, the stick glides on smooth and clear. Available in Peach & Vanilla Blossom, Lilac & Waterlily scents and Unscented.
- Aluminum Free Whole Body Deodorant Invisible Cream: Ideal for use in intimate areas, it can easily and precisely be applied by hand. Made with skincare ingredients, the water-based cream absorbs quickly with no pilling. Available in Peach & Vanilla Blossom scent and Unscented.
- Aluminum Free Whole Body Deodorant Spray: Allows for touchless application across the body. Made with 100% natural propellant so you experience the full array of light, fresh fragrance notes. Available in Peach & Vanilla Blossom and Lilac & Waterlily scents.
“Body odor outside of the armpits is normal and something many women notice at some point in their lives, but is not often discussed,” said Kate DiCarlo, Senior Communications Director, Personal Care Portfolio, Procter & Gamble. “The Secret Whole Body Deodorant collection is built on over 50 years of experience in formulating products especially designed for women. ThirdLove is a beloved brand founded on celebrating every woman with high quality intimate apparel, and together, we hope to normalize body odor conversations so all women feel comfortable and confident.”
Whether broad coverage or precision application, Secret Whole Body Deodorant delivers 24/7 freshness from pits to privates. The collection is available at major retailers nationwide, for the suggested retail price of $12.99 (pricing at the sole discretion of retailers). For more information visit Secret.com.
