Gillette Honors Service Members and Families With New GilletteLabs NFL Salute to Service Razor
In a show of appreciation for military heroes and their families, Gillette launches razor and will donate $250,000 to Tragedy Assistance Program for Survivors (TAPS)
BOSTON–(BUSINESS WIRE).- Gillette Honors Service Members and Families With New GilletteLabs NFL Salute to Service Razor.- Gillette, a brand with a connection to the US military that dates back more than a century ago, is proud to unveil the GilletteLabs NFL Salute to Service Razor. Adorned with the official NFL Salute to Service camouflage design, the razor pays heartfelt homage to service members, veterans and their families. To further show Gillette’s military appreciation as part of this initiative, GilletteLabs is supporting Tragedy Assistance Program for Survivors (TAPS) through NFL Salute to Service, with a donation of $250,000.
“Gillette’s military heritage runs deep, and this razor is a reinforcement of our appreciation of those who have served and continue to serve,” said John Claughton, Vice President of Grooming for Gillette North America. “With the GilletteLabs NFL Salute to Service razor, we’re honored to also support the incredible work that TAPS does for military families through NFL Salute to Service. As Veterans Day approaches, we encourage consumers to join us in saluting the best with Gillette.”
Gillette’s legacy in supporting the US military dates back to World War I, when Gillette first produced shaving tools for servicemen. During World War II, Gillette’s Boston plant halted all non-essential production to manufacture critical airplane parts, ammunition, and “hot kits” for POWs. Gillette’s support continues now with a donation to TAPS through the NFL Salute to Service initiative. TAPS is the national organization providing compassionate care for the families of America’s fallen military heroes and is an official Salute to Service partner with the NFL. Gillette’s contribution will be directed toward TAPS Military Mentors program, facilitating one-to-one mentoring for military children and teens who have lost a loved one and establishing connections with current or veteran military personnel.
“We are grateful for Gillette’s support through the NFL Salute to Service as this collaboration not only strengthens our mission but also provides vital resources to grieving military families during their most challenging times,” said Bonnie Carroll, President and Founder of TAPS. “Gillette’s commitment shows their dedication to creating lasting bonds of support for bereaved military children through our TAPS Military Mentors program. Together, we honor our fallen heroes and provide comfort to those who miss them every day.”
The GilletteLabs NFL Salute to Service Razor is available at Walmart stores and Walmart.com.
