Febreze Reveals the Third Annual Scent of the Year

CINCINNATI–(BUSINESS WIRE).- Febreze Reveals the Third Annual Scent of the Year.- Febreze is claiming 2024 as the year of connection with the launch of its third annual Scent of the Year, Romance & Desire. Whether it’s romantic or platonic, people crave meaningful relationships. Romance & Desire was specifically created to help ignite your inner passion for connection and spark an intimate mood in every room.

The enticing scent of Romance & Desirecombines the delicate allure of pink rose petals with the effervescent excitement of Champagne. The aroma of roses mixed with the soft citrus notes of sparkling wine create an intoxicating aura of beauty and elegance, building an atmosphere of both celebration and romance.

“With the rise of social media and offices continuing to work from home, we’ve seen an uptick in those craving in-person connection in our digital focused world,” said Febreze master perfumer Rafael Trujillo. “As society continues to evolve into a digital universe, we can’t forget that as humans our primary need to thrive is human connection. Febreze Romance & Desirereminds us of our love for love – it’s a passionate scent that ignites your inner need to bond with others.”

Mr. Trujillo and the Febreze Fragrance Group, a special division within P&G’s Innovation Foresight of Fragrance and Ingredients, designed the Scent of the Year to address how consumers are feeling and the scents they are craving in their home. This year’s research and global-trend forecasts found a collective focus on connection and romance, which led to the development of Romance & Desire as the 2024 Scent of the Year.

With more of a focus on connection and romance, Romance & Desirecreates a mood that encourages camaraderie, bringing people together in person to fulfill their need for personal bonding and closeness. Febreze Romance & Desire is formulated to suit every home and scent style, whether you love to use an air freshener, plug-in, or Small Spaces. It comes in a variety of forms, making it the perfect option to suit all areas and needs. It is available online or at major retailers nationwide with an MSRP range of $3.29 — $9.99. To learn more about the 2024 Scent of the Year, visit www.Febreze.com/en-us/Scent-of-the-Year.