NFL Canada and Football Canada announce strategic partnership

May 5, 2023: NFL Canada and Football Canada, the National Governing Body of Canadian Amateur Football, have announced a landmark partnership to support and enable the growth of the sport across the country.

The agreement will see an accelerated focus on the delivery of youth participation programs (boys and girls aged 8 – 12 years), coaching clinics that will directly impact communities and the growth of female football over the next three years.

As part of a shared goal to increase overall participation across the country, NFL Canada will support Football Canada’s delivery of youth Flag football, programs to underserved communities and the strengthening of player pathways to international competition.

«We are excited to partner with Football Canada to support the growth of football at every level across the country,» said David Thomson, Managing Director of NFL Canada. «Making our sport more accessible, with a focus on engaging and inspiring more young people to play or be a part of the sport, is a key priority for us.  We look forward to teaming up with Football Canada to further develop the opportunities and pathways to play football for all.»

«Our goal is to deliver programming to get more young people in Canada to play football and stay in the sport in all forms, an objective shared by the NFL,» said Jim Mullin, Football Canada President. «Simply put, the NFL is here to support what we do to grow football across the country.»

The support has also provided Football Canada with the foundation to evolve its profile and visibility, creating a sustainable NSO.

Mullin added, «We believe this partnership has the ability to transform our organization’s presence in the national landscape and support our members at the grass roots.»