NFL and Paper Planes launch new era headwear collection to celebrate Youth Flag Football Globally
Ten teams from eight nations fly into Las Vegas to compete in the NFL Flag International Tournament during the 2023 Pro Bowl Games
NEW YORK NY Feb. 1st 2023 The National Football League has collaborated with Paper Planes, the lifestyle apparel and accessories brand founded by Shawn «JAY-Z» Carter, to create an exclusive New Era Headwear Collection to celebrate youth Flag football globally ahead of the NFL Flag International Tournament taking place at the 2023 Pro Bowl Games in Las Vegas.
Talented young athletes from ten teams, across eight international nations, will participate in the tournament on February 3rd and 4th. Showcasing the global reach of Flag football, the tournament gives players from across the world a once in a lifetime football experience alongside top NFL players at the reimagined 2023 Pro Bowl in Las Vegas.
Together, the NFL and Paper Planes will welcome international youth NFL Flag football teams from Australia, Canada, China, Germany, Ghana, Japan, Mexico and the United Kingdom to the United States. Each of these teams will receive unique, limited-edition product from the exclusive capsule collection.
The Paper Planes NFL New Era Headwear collection includes caps in the signature 59FIFTY silhouette for all thirty-two NFL teams. Each cap features the Paper Planes logo and the NFL Shield.
Paper Planes, the lifestyle apparel and accessories brand founded by Shawn «JAY-Z» Carter, embodies imagination, exploration, and determination. The brand statement «Greatness is a Process» reflects that there is joy to be found in the process, in and of itself.
For the first time in its history the 2023 Pro Bowl Games will see top NFL players feature in an all-new NFL Flag football format with an exciting NFL Flag International youth football tournament also being played.
NFL Flag is one of the fastest growing sports globally. The sport empowers youth athletes, boys and girls, around the world and instils in them a lifelong passion for the game. Flag football is fun, exciting, and accessible for all; with women and girls driving some of the fastest growth in the sport.
Flag football is currently played by more than 20 million people in over 100 countries. It provides a structured opportunity for youth to play the game whilst discovering the importance of sportsmanship, teamwork, and friendship both on and off the field.
Peter O’Reilly, NFL Executive Vice President, Club Business, Major Events & International, said: «The NFL Flag International Tournament at the Pro Bowl Games is a special moment where we see young people come together from around the globe to not only showcase their athletic talents and love of Flag football but also create lifelong experiences and friendships.»
«This collaboration is inspired by the core meaning of Paper Planes and showcases the power the NFL has to bring people together from across the world, each with different stories and experiences united by a passion to play the game they love alongside friends and achieving greatness together,» added Eddie Capobianco, NFL’s Vice President of Culture Marketing.
Emory Jones, CMO of Paper Planes said: «Using fashion as our medium, we seek to empower people. This partnership with the NFL brings together a global community, united by their love of the sport and their desire to achieve greatness both on and off the field. The ability to transcend boundaries; to imagine, to explore and to achieve through meaningful collaboration, is at the heart of everything we do.»
The NFL x Paper Planes New Era headwear collection will launch at retail from February 3rd 2023 at 12pm EST, available in the US via NFL Shop and globally on Paper Planes